When hosting an event, "branding" is frequently considered the basis of décor decisions or perhaps an event theme. But that's just the beginning of how events can tie into a broader branding or market…
Between trade shows, private events, fundraisers, galas, incentive trips, and annual or semi-annual conferences, it doesn't take long to collect a LOT of random branded giveaways that are destined for…
Isn’t it crazy how quickly Zoom has become a part of everyday life in the business world? Just as easily as we used to say, “I have a call at 2 PM,” we now say we have a Zoom. It’s a useful technology…
When it comes to destination events, it’s hard to beat an all-inclusive resort property. There are tons of built-in activities, food & beverage are already handled, and it’s easy to just focus on …
The most successful events are those that bring people together to make meaningful connections – with a brand, with a product or service, and most definitely with each other. When events are internal …
A year or two ago, the digital and virtual event landscape was very different than today. Certain brands had been using teleconferencing and similar technologies to add video components and shared pre…
We’ve all been there – plans have been in place for weeks, deposits have been paid, the guest list and technology fine-tuned – and then, another COVID variant gets announced. It can be frustrating for…
As event marketers, we’re always asked how to do something fresh, new, and exciting. That’s because people tend to remember those experiences that were truly out of the box or innovative. If you reall…
As the event marketing industry changes, the professionals charged with organizing and executing events must evolve to meet the changing needs of its clients. With concepts like digital, hybrid, and M…
According to a Harvard Business School report, approximately 70% of Americans believe that it’s important for companies to “make the world a better place.”
Even more eye-opening is the fact that j…
One of the questions we get asked most often is, “Where can I hold my event that’s not just another boring ball room or meeting room?” It’s one of our favorite challenges, and these are a few of our f…
If it seems like everyone is talking about the Metaverse, it’s because they are. The idea that a digital landscape exists with full interactivity that mirrors that of everyday IRL (in real life) is mo…