When it comes to planning your annual corporate meeting or sales training, keeping your attendees engaged with your content is key to success.
You may have a specific set of materials you need to present to your attendees or new tactics you want to train them on, but knowing what they want to learn about and the ways in which they learn the best will enable you to create a program they hear but also absorb.
What if we told you that you could gather feedback from your attendees without needing to send out a post-event feedback campaign or ask them to complete a questionnaire? Datakalab provides precisely that.
This facial recognition software will analyze your guests’ facial expressions and emotions while they are in attendance, analyze those emotions using neuroscientific data points and provide insights into what subject matter resonated with them compared to what lost their focus and diverted their attention.
The software is paired with cameras, installed by VIBE or you, on the stage where your guests should be focused. Throughout the presentation(s) the cameras will scan the crowd, capturing and measuring the micro changes of attendees’ facial movements that aren’t always visible to the naked eye.
You can take this analysis a step further by providing your attendees with the Connected Bracelet, which measure physiological changes like heart rate variances and body temperature, both of which are physical reactions to your content that you can learn about in real-time.
This data gathered is then fed into the Datakalab technology and analyzed by the company’s neuroscience experts.