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Events as Part of an Integrated Brand Strategy

When hosting an event, "branding" is frequently considered the basis of décor decisions or perhaps an event theme. But that's just the beginning of how events can tie into a broader branding or market…

May 31 22

Tips & Ideas

Not another keychain. Cool swag bag ideas your guests will love.

Between trade shows, private events, fundraisers, galas, incentive trips, and annual or semi-annual conferences, it doesn't take long to collect a LOT of random branded giveaways that are destined for…

May 24 22

Tips & Ideas

The Difference Between Event Platforms and Zoom

Isn’t it crazy how quickly Zoom has become a part of everyday life in the business world? Just as easily as we used to say, “I have a call at 2 PM,” we now say we have a Zoom. It’s a useful technology…

May 17 22

Technology

Florida’s Best All-Inclusive Event Venues

When it comes to destination events, it’s hard to beat an all-inclusive resort property. There are tons of built-in activities, food & beverage are already handled, and it’s easy to just focus on …

May 10 22

Venue Highlights

Networking Games Everyone Loves

The most successful events are those that bring people together to make meaningful connections – with a brand, with a product or service, and most definitely with each other. When events are internal …

May 03 22

Tips & Ideas

Why Use a Studio for Virtual Event Production?

A year or two ago, the digital and virtual event landscape was very different than today. Certain brands had been using teleconferencing and similar technologies to add video components and shared pre…

Apr 26 22

Technology

3 Easy Alternatives to COVID Cancellations

We’ve all been there – plans have been in place for weeks, deposits have been paid, the guest list and technology fine-tuned – and then, another COVID variant gets announced. It can be frustrating for…

Apr 19 22

Industry Update

Exploring the Art of the Road Trip

As event marketers, we’re always asked how to do something fresh, new, and exciting. That’s because people tend to remember those experiences that were truly out of the box or innovative. If you reall…

Apr 12 22

Destinations

Who is the Event Planner of Tomorrow?

As the event marketing industry changes, the professionals charged with organizing and executing events must evolve to meet the changing needs of its clients. With concepts like digital, hybrid, and M…

Apr 05 22

Industry Update

Corporate Social Responsibility: Event Edition

According to a Harvard Business School report, approximately 70% of Americans believe that it’s important for companies to “make the world a better place.” Even more eye-opening is the fact that j…

Mar 29 22

Tips & Ideas

Gathering Outside the Box – Top 5 Non-Traditional Venue Ideas

One of the questions we get asked most often is, “Where can I hold my event that’s not just another boring ball room or meeting room?” It’s one of our favorite challenges, and these are a few of our f…

Mar 22 22

Destinations

Events in the Metaverse

If it seems like everyone is talking about the Metaverse, it’s because they are. The idea that a digital landscape exists with full interactivity that mirrors that of everyday IRL (in real life) is mo…

Mar 15 22

Technology