3 Reasons Why You Should Exhibit at Trade Shows

After an unprecedented year, many are wondering what the future of trade shows will look like. 

Nearly all businesses have transitioned into remote operations and changed the way they interact with clients and customer.

Hi I'm Valerie with the Vibe Agency. We help Corporate brands run successful events, whether be virtual, hybrid or In-person so that they can drive revenue, increase retention, build brand recognition, and motivate their teams.

Here are a few things you should consider if you are on the fence. 1.  Trade shows are a great way to show off new products, including new variants of old products. 

Potential buyers may not be aware that the new products exist, they may not understand them, or they may not have been motivated to learn how the new products would benefit them.

This is especially true for companies that sell their products through intermediaries (such as wholesalers or manufacturers’ representatives) and rarely get to meet their end users.

2.  The industry convention is a great place to set up multiple client meetings in a short period of time, plus we all know that Zoom customer calls work best when complemented by periodic face-to-face meetings.

3.  Waiting until travel fully returns to normal sounds reasonable, but marketers should weigh the cost savings against the benefit from being one of only a few businesses selling your particular products at a show.

One thing to consider is that in a study conducted by Bizzabo, 97% of event markets expect to see a growth in hybrid events to balance both virtual and in-person trade show experiences. 

This will mean you need to set up both a physical and virtual trade show booth – while also balancing online and in-person interactions.

As a full production agency, we have the ability ability to set up both a virtual and physical trade show booth in addition to providing destination management services.