Drones, digital displays, media walls, lighting effects… Current technology allows you to develop amazing tools that make the difference during your events. Event planners are steadily looking for new ways to innovate and to inspire. An alternative could be to develop another dimension than a technological one in order to catch attendees’ attention. Living green walls offer plenty of possibilities, either for an original indoor design or an elegant outdoor display. We are not talking about an artificial lawn but a real green architecture.
Composed of modular, flexible and lightweight elements, the green wall can easily and quickly be set up at your booth. Every style is conceivable, from the elegant and tidy brand signage to the most natural, luxurious and fanciful background. You can of course enrich it with rocks, waterfalls and original lighting system. You could even mix it with a digital display.
Besides impressing your attendees, green elements have an incredible calming power. Much like meditation or a better diet, green became an important tool to increase wellness in life and at work.
Green walls can also have a high experiential marketing power as you could create a giant green hashtag made of roses and other plants, exuding a sumptuous flagrance. Thus, green wall has a strong effect on communication. Once again, the only limit is your imagination. What about organizing a special dinner in a complete and poetic green venue, or setting a green design with seasonal or exotic plants theme at your corporate event?
Of course, the green wall option can be expanded from your meetings and events to your commercial buildings and facades. Numerous green roofs already exist, catching carbon and releasing oxygen. It also allows temperature control as the vegetal roofs and walls create a protective and insulating layer, instead of using cooling systems. This could greatly benefit to your business and to your brand image as you become an eco-responsible actor.
The living green wall will undoubtedly become a standard in the following years as people show more concern about environment and appreciate the peaceful atmosphere that it develops. Take time to think about it for your next events and don’t hesitate to ask for more professional advices.