A Milestone Week in Washington, D.C.

Case Study

In Person Event

ATR turboprop aircraft model displayed in Washington D.C. office during regional aviation connectivity week organized by The Vibe Agency

ATR organized and led a week of executive events in Washington, D.C. to establish itself as a leader and problem-solver for the future of U.S. regional air travel.
As the aviation industry faced major changes, the program used diplomatic connections, unique insights, and broad visibility to build trust, momentum, and a strong leadership presence

THE ASK

ATR aimed to make a strong and credible impression in the U.S. market while bringing together the aviation community to address the decline in regional air connectivity.
The goal was to strengthen key relationships, show ATR’s value beyond just manufacturing, and keep momentum going with different groups without overwhelming them.

THE CHALLENGE

The U.S. regional aviation market is changing, with routes being cut, older planes retiring, and more pressure on national travel.ATR needed a carefully planned week that would show its leadership, bring stakeholders together, and keep a consistent message across different events and audiences.

Success depended on flaw. Success relied on smooth execution, strong relationship management, and a clear strategy throughout. The week was a three-act strategic storyline, each moment reinforcing a single message: Regional air service is at risk, and ATR is in a unique position to help restore it with the right planes, new ideas, and strong partners.

The first part began with a diplomatic event at the Italian Embassy, setting a tone of trust and showing ATR’s mission as both strategic and international.

The second part focused on ATR’s first Regional Air Connectivity Summit, where new data, market insights, and the Hybrid-EVO concept showed ATR as a leader in the market.

The third part ended with ATR as a key sponsor at the Regional Airline Association Leaders Conference, which increased its visibility and turned ideas into action.
Throughout the week, a single message and voice were present at every event, making the experience memorable and credible.

THE VIBE

ATR Washington D.C. event highlights: Regional Air Connectivity Summit presentations, Italian Embassy reception, conference networking, and aviation industry stakeholder meetings
ATR successfully changed its role from just being part of the market to leading it. Stakeholders were engaged in the right order, building trust step by step with airlines, lessors, regulators, institutions, and the media. The first summit launched a unique leadership platform for ATR, and sponsoring the conference helped expand its reach and influence.

RESULTS & VALUE

• ATR became known as a leading problem-solver for U.S. regional travel.
• The company shared a clear and consistent vision for technology and its future plans.
• ATR engaged well with all key groups, helped by strong media and industry support.
Turboprop planes were presented not as outdated, but as vital for the future of U.S. regional air service.

KEY LEARNINGS

• Programs with multiple events work best when each part supports a single main story. Diplomatic status helps make connections, but leadership lasts when it is backed by data and expertise.
• Planning the order of experiences helps build momentum and keeps stakeholders from feeling overwhelmed.
• Thought leadership platforms offer lasting value that goes beyond just one week of events

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