Key Roles in Corporate Event Production
Every corporate event needs seven roles filled, whether by one person or fifteen: business sponsor, event lead, producer, technical director, content lead, logistics lead, and measurement owner. The roles do not scale with budget. The number of people covering them does. Events fail when a role is assumed rather than assigned, and the measurement owner […]
The Complete Guide to Corporate Event Workflows
A corporate event workflow is the documented sequence that takes an event from business objective to measured outcome, with an owner and a decision date at every stage. The seven stages are objective, brief, sourcing, design, build, execution and measurement. Most teams have a checklist for the middle three and nothing written for the first […]
The Complete Guide to Event KPIs for Corporate Teams
Corporate event KPIs are the small set of business measures an event is accountable for, usually three to five, chosen before the event is designed. The useful ones track pipeline, retention, adoption, capability or advocacy. Attendance, satisfaction scores and social impressions are metrics, not KPIs, because no executive makes a decision from them. What is […]
How to Make the Most of Your Exhibit Space at a Trade Show
An exhibit at a trade show is an important extension of your brand. It’s a chance to interact with your clients and customers in-person rather than on a digital channel. So, you want to make the most of this golden opportunity to drive revenue and achieve brand loyalty. VIBE has experience creating exhibits at shows […]
How To Design Your Event to Encourage Social Media Sharing
Creating a memorable brand activation that attendees want to share on their social media and with friends requires more than a logo on every chair, latte or sign. Asking attendees to share on social media or in text message chains phoning it in too. As the planner you want to provide that irresistible urge for […]
5 Ways to Rethink Your Holiday Party in 2025
The opportunity to gather for holiday parties is an important way to recognize your team’s hard work and build brand loyalty. Its importance only grows during a challenging economic year, like 2025 has been, for companies forced to make difficult cuts. More than ever, event planners need to rely on creativity and innovation as companies […]
6 Ways to Plan Sustainable Events Without Sacrificing Quality
Sustainability isn’t a trend, it’s a responsibility. As meeting and event planners, we owe it to host destinations and venues to reduce waste and give back to the community. But being conscious about the environment doesn’t mean you need to make sacrifices with your events. You owe it to clients to deliver the best experience […]
4 Tips to Plan Ahead for Tariffs
Tariffs, both implemented and discussed by President Trump, may seem like a problem only for other industries, but these can have a direct trickle-down effect on event organizers’ already stretched-thin budgets. With a little planning ahead though, you can still throw a grand event. We at VIBE Agency pride ourselves on overcoming challenges like budget […]
4 Ways to Intentionally Design Emotional Impact at Your Event
Here at VIBE Agency, we go the extra mile for our clients. It’s such a part of our DNA that we call it our 360°+1 approach. Think of the “360” as the “circle of life” for an event, as it moves from an idea to development to execution. The last and most important element is […]
4 Mentorship Lessons That Shaped VIBE
As VIBE Agency enters its 20th year, our founder, Valerie Bihet says she owes much of its success to her mentors’ advice. To help celebrate this milestone, Valerie is going behind-the-scenes to share what helped make this company (and team) the one you know today. Mentorship, she says, has been her North Star through a […]
3 Important Reminders About Using AI in Events
As we recently began planning an event, the Vibe team took an approach more planners should use: AI-assisted research. Instead of spending hours scouring CVB websites and industry news sites, we turned to ChatGPT for information about the destination to use as the starting point for the meeting’s agenda. In return, the popular app immediately […]
How to Use the Senses to Tell Your Event’s Story
Storytelling in events relies on the five senses. Of those, touch may be the most important. Think about networking – arguably the top motivator for participating at in-person events in the post-Covid world. One hug or handshake can add depth to a business relationship begun on Zoom. But more than that, touch is special because […]
Creative ways to fight the budget crunch part 2
In our last piece , we talked about carving your event budget like it’s a pie – with slices serving as catering, housing, AV, transportation and other important meeting details. Given how important this topic is and that it affects all planners, we’re offering a second helping of advice that will serve you well for making […]
Creative Ways to Fight the Budget Crunch, Part 1
Meeting and event planners should think of their budget as a pie, with slices representing key aspects like catering, lodging, AV, transportation and more. Unfortunately, that pie isn’t as a big a treat as it used to be. Most planners have seen their budgets shrink while that pie keeps being divided into smaller and smaller […]
7 Ways to Plan the Perfect Holiday Party
Holiday parties are a chance for event planners to reach into their bag of tricks to celebrate teammates one last time before the ball drops at Midnight. And while the party will feel like all fun and games for attendees, it will be anything but that for the organizer. Among the trouble is that timing […]
Top Corporate Travel and Airline Trends for Event Planners
As corporate event planners specializing in destination management services, it’s crucial to stay ahead of the challenges in air travel that have dominated the headlines this summer. The landscape is changing rapidly due to business shifts, technological hurdles, and evolving traveler preferences, which can impact travel logistics for your next event. These issues affect guest […]