1. Utilize Professional Design for GraphicsIt’s tempting to use the pre-provided templates in Powerpoint, Keynote, Canva, and other presentation programs, but they’re always going to be the same ones anyone else can use. Over time, people start to see the same graphics they’ve seen before and it tells their brains they can tune out because it’s more of the same old information they have already heard. Hire a design team to create a few custom slide design templates that you can use instead. At minimum, you’ll want:
- a title slide for the intro to the presentation
- divider or chapter slides to use when transitioning topics
- a slide that has room for large visuals and minimal content
- a slide that is appropriate for multiple bullet points or text,
- and perhaps one for video.
2. Move the CameraPlacing a camera on a tripod and talking to it is easy, but it’s certainly not interesting for very long. People’s eyes are trained to focus on movement. Hire a videographer or tap someone on your team to work as an involved cameraman.
Angles to Note:
- Zoom in during important segments of a speech.
- If giving a demonstration, shift the camera angle to look down on the tabletop and show just the hands of the person using an object or device.
- Zoom back out so text can appear on screen next to the presenter.