Case Studies

TotalEnergies America, a global leader in the energy sector, has long used motorsport partnerships to engage top-tier partners and strengthen relationships. In 2024 and 2025, they entrusted The Vibe Agency (VIBE) with executing their Energy2Win VIP hospitality program at two major motorsport events: the FIA WEC Rolex 6 Hours of São Paulo (July 13 of this year) and the Lone Star Le Mans at Circuit of The Americas in Austin (September 1 of 2024)

Ivalua, a leading provider of cloud-based Spend Management software, empowers businesses to manage all categories of spend and suppliers. Their unified platform helps organizations increase profitability, improve ESG performance, lower risk, and enhance employee productivity. Trusted by some of the world’s most admired brands, Ivalua is recognized as a leader in procurement innovation by Gartner and other industry analysts. In May 2024, Ivalua hosted a two-day conference in Miami for 350 in-person participants and virtual attendees. This annual event gathered clients, prospects, partners, and collaborators to address procurement challenges, showcase solutions, and strengthen business relationships. The agenda included plenary sessions, breakout discussions, an exhibition area, and a high-energy closing party.

When planned carefully, hybrid events can create expanded opportunities for brands to solidify relationships with guests in ways that are tailored to different audience expectations. For luxury automotive brand Porsche, the company’s annual meeting had been held completely virtually in 2020, and the brand now wanted to strengthen ties between its investors and management employees. The virtual event the previous year presented a unique advantage by allowing more people to participate without requiring time away from the office, but the brand knew investors to prefer more direct interaction with each other and the brand. A hybrid event would allow for both groups to be served with high levels of personalization and attention to detail, without compromising safety or budget.

As a multi-year preferred vendor for Super Bowl events and activities, VIBE often has the opportunity to serve as the key point of contact for incentive organizers and event planners looking to deliver the big game to their clients. For Super Bowl LIV in Miami, VIBE was able to put together a multi-faceted experience with local support and expertise managing every element.

Loyalty rewards memberships are valuable tools for keeping customers and guests engaged with the brand and further establishing brand leadership and preference in competitive markets. For Swarovski, the popular crystal brand, their VIP memberships do more than deliver insider pricing and early access to sales. Their VIPs also enjoy exclusive invitations to events, members-only collectibles, and more.

One of the key ways to ensure shared vision across a multinational brand is to host regular gatherings that immerse (or re-immerse) employees and leadership in activities and encounters that reflect the spirit of the brand. Shiseido, the world’s oldest cosmetic brand, wished to do exactly this for their 2018 annual corporate meeting – held in the brand’s birthplace of Japan.