Case Studies & Event Marketing Examples

Convex 2026

Convex Insurance hosts the opening reception of the WSIA Annual Marketplace, setting the stage for a week of business, networking, and industry conversations. For three years in a row, Convex worked with VIBE to create a modern, high-quality experience that made a strong first impression on the WSIA community.

In Person Event

Confidential 2026

The five-day incentive program in Singapore was structured to reward exceptional performance, foster loyalty, and enhance community among senior leaders and high-value talent. Implemented according to U.S. corporate standards, the program balanced precise logistics with cultural depth, providing a high-end reward that was both exclusive and authentic.

In Person Event

Ruinart 2026

Art Basel Miami Beach is a gathering place for top-tier culture and influence, all under the watchful eyes of a global audience. For Ruinart, this event was an opportunity to showcase its champagne as an art form in one of the world’s most challenging creative settings. Guests needed to experience a smooth event, while behind the scenes, every detail had to run precisely.

In Person Event

L’Occitane 2025

CxC is one of L’OCCITANE’s most crucial internal moments, bringing together Beauty Advisors from the United States and Canada to reconnect with brand vision, deepen product mastery, and sharpen the art of luxury retail. With the Holiday Season approaching, the most commercially critical period of the year, L’OCCITANE needed more than alignment. They needed a North American sales ignition moment to energize teams, reinforce brand emotion, and accelerate performance at scale. Alongside the flagship CxC experience, VIBE crafted three regional sales meetings to build local momentum, all of which fed into a unified Holiday Season journey. PROGRAM FOOTPRINT: USA + Canada + Virtual North America FORMAT: 3 in-person regional meetings + 1 flagship hybrid conference AUDIENCE: Beauty Advisors, boutique leadership, regional sales teams, HQ stakeholders TOTAL REACH: 3 regional audiences (70 per market) + flagship in-person attendees + 300 virtual participants.

Hybrid Event

TOTAL ENERGIES 2025

TotalEnergies America, a global leader in the energy sector, has long used motorsport partnerships to engage top-tier partners and strengthen relationships. In 2024 and 2025, they entrusted The Vibe Agency (VIBE) with executing their Energy2Win VIP hospitality program at two major motorsport events: the FIA WEC Rolex 6 Hours of São Paulo (July 13 of this year) and the Lone Star Le Mans at Circuit of The Americas in Austin (September 1 of 2024)

In Person Event

ATR 2025

ATR organized and led a week of executive events in Washington, D.C. to establish itself as a leader and problem-solver for the future of U.S. regional air travel. As the aviation industry faced major changes, the program used diplomatic connections, unique insights, and broad visibility to build trust, momentum, and a strong leadership presence

In Person Event

Ivalua 2024

Ivalua, a leading provider of cloud-based Spend Management software, empowers businesses to manage all categories of spend and suppliers. Their unified platform helps organizations increase profitability, improve ESG performance, lower risk, and enhance employee productivity. Trusted by some of the world’s most admired brands, Ivalua is recognized as a leader in procurement innovation by Gartner and other industry analysts. In May 2024, Ivalua hosted a two-day conference in Miami for 350 in-person participants and virtual attendees. This annual event gathered clients, prospects, partners, and collaborators to address procurement challenges, showcase solutions, and strengthen business relationships. The agenda included plenary sessions, breakout discussions, an exhibition area, and a high-energy closing party.

In Person Event

Givenchy 2023

When coordinating multiple different events over the course of a calendar year, every dollar counts. Combining smaller events can significantly reduce costs for venue, food & beverage, travel,and more. This allows more funds to be directed to larger events or necessary event features that may otherwise challenge budgets. So, when Essence Corp – the parent company for multiple fragrance labels – needed a way to do product training for their Givenchy and Kenzo brands while also recognizing their top regional sellers, VIBE helped streamline budgets with a multi-purpose gathering with only 1 day of costs.

In Person Event

Porsche 2022

When planned carefully, hybrid events can create expanded opportunities for brands to solidify relationships with guests in ways that are tailored to different audience expectations. For luxury automotive brand Porsche, the company’s annual meeting had been held completely virtually in 2020, and the brand now wanted to strengthen ties between its investors and management employees. The virtual event the previous year presented a unique advantage by allowing more people to participate without requiring time away from the office, but the brand knew investors to prefer more direct interaction with each other and the brand. A hybrid event would allow for both groups to be served with high levels of personalization and attention to detail, without compromising safety or budget.

In Person Event

Bollore 2022

The post-pandemic slump is a real challenge facing businesses in all industries. Employees working remotely feel disconnected from full-time in-office team members. People who have been with companies for a long time are feeling uncertain about the future. Short staffing issues have team leaders and other employees feeling worn out. And executives are under tremendous stress to managing these issues while also delivering on bottom-line profitability. So, it was no surprise when Bollore – a logistics and shipping company based in Charleston, SC came to VIBE hoping to get team members excited and strategize on how to move forward.

In Person Event

Bullish 2022

When major events come to town, it’s an opportunity for start-ups and emerging brands to get noticed by attendees. For Bullish, a new crypto exchange, that event was Consensus 2022 in Austin, TX. The conference is attended by approximately 15,000 guests each year, and since Bullish had launched only seven months before the conference, this would be their biggest shot at connecting with some of the cryptocurrency industry’s most prominent people.

In Person Event

Super Bowl LIV 2020

As a multi-year preferred vendor for Super Bowl events and activities, VIBE often has the opportunity to serve as the key point of contact for incentive organizers and event planners looking to deliver the big game to their clients. For Super Bowl LIV in Miami, VIBE was able to put together a multi-faceted experience with local support and expertise managing every element.

In Person Event

Swarovski 2019

Loyalty rewards memberships are valuable tools for keeping customers and guests engaged with the brand and further establishing brand leadership and preference in competitive markets. For Swarovski, the popular crystal brand, their VIP memberships do more than deliver insider pricing and early access to sales. Their VIPs also enjoy exclusive invitations to events, members-only collectibles, and more.

In Person Event

Shiseido 2019

The reality of global business is that sometimes events must take place in locations far away from main corporate offices or planning committees. Time zones, different languages, finding a new network of vendors and service providers, venue scouting... it can all be intimidating to attempt thousands of miles away. So, when Shiseido, the world’s oldest cosmetic brand needed to host a first-ever gathering for more than 100 executives, VIBE stepped in to close the distance and organize an immersive multi-day experience.

In Person Event

Shiseido 2018

One of the key ways to ensure shared vision across a multinational brand is to host regular gatherings that immerse (or re-immerse) employees and leadership in activities and encounters that reflect the spirit of the brand. Shiseido, the world’s oldest cosmetic brand, wished to do exactly this for their 2018 annual corporate meeting – held in the brand’s birthplace of Japan.

In Person Event

Case Studies & Event Marketing Examples That Deliver Results

Case Studies
& Event Marketing Examples That Deliver Results