CxC Hybrid Event + Regional Sales Meetings
USA & Canada
Case Study
Hybrid Event
CxC is one of L’OCCITANE’s most crucial internal moments, bringing together Beauty Advisors from the United States and Canada to reconnect with brand vision, deepen product mastery, and sharpen the art of luxury retail. With the Holiday Season approaching, the most commercially critical period of the year, L’OCCITANE needed more than alignment. They needed a North American sales ignition moment to energize teams, reinforce brand emotion, and accelerate performance at scale.
Alongside the flagship CxC experience, VIBE crafted three regional sales meetings to build local momentum, all of which fed into a unified Holiday Season journey.
PROGRAM FOOTPRINT: USA + Canada + Virtual North America
FORMAT: 3 in-person regional meetings + 1 flagship hybrid conference
AUDIENCE: Beauty Advisors, boutique leadership, regional sales teams, HQ stakeholders
TOTAL REACH: 3 regional audiences (70 per market) + flagship in-person attendees + 300 virtual participants.
THE ASK
Design and deliver a bi-national hybrid program that was commercially sharp and emotionally uplifting, without losing coherence across markets, formats, and touchpoints.
Key objectives included launching the Holiday Season with clarity and momentum; equipping advisors with practical selling and gifting tools for peak traffic; reinforcing the emotional DNA of the brand when customers seek meaning and connection; ensuring hybrid equity for onsite and online participants; sustaining engagement for 300 virtual attendees across two days; and translating Provence, rituals, and luxury storytelling into a compelling digital experience.
THE ANSWER
The Vibe Agency designed the program as a single Holiday Season performance journey, with escalating impact from local to continental scale:
Brand vision → product mastery → gifting storytelling → selling confidence → community pride → peak-season momentum.
Phase 1 — Regional Sales Meetings (Atlanta | Toronto | Phoenix)
Leadership keynotes tied to holiday ambition, interactive product labs focused on gifting narratives, live-selling
role-plays based on real boutique scenarios, regional breakouts addressing market nuances, and
recognition moments celebrating early wins prepared teams for peak-season behaviors.
Phase 2 — Flagship CxC Hybrid Conference (In-Person + Virtual)
The flagship event served as the official Holiday Season kick-off for the whole North American retail community.
Onsite: Immersive Provence-inspired environment, brand vision and holiday roadmap, live product rituals,
advisor-led sharing, and recognition moments.
Virtual: Dedicated run-of-show, live moderation and dynamic camera switching, frequent interactive engagement, remote product storytelling labs, and leadership visibility for online teams.
THE VIBE
Season kick-off momentum.
PERFORMANCE INDICATORS:
• Satisfaction / NPS: +68
• Virtual retention (day-over-day): 90%
• Interactive participation rate online: 80%
• Holiday KPI uplift: Measurement in progress
Beyond metrics, CxC re-anchored Beauty Advisors in confidence and connection, turning an intense commercial moment into an inspiring, high-performance collective experience.
