ART BASEL MIAMI BEACH x HLPS & RUINART
Miami Beach, Florida
Case Study
In Person Event
Art Basel Miami Beach is a gathering place for top-tier culture and influence, all under the watchful eyes of a global audience. For Ruinart, this event was an opportunity to showcase its champagne as an art form in one of the world’s most challenging creative settings.
Guests needed to experience a smooth event, while behind the scenes, every detail had to run precisely.
THE ASK
Ruinart needed a luxury experience for the entire Art Basel week, including VIP events, busy public hours, and the closing. The main goal was to maintain brand standards at all times, protect the VIP experience, manage the crowd, and keep operations calm and proactive, even under pressure.
THE CHALLENGE
There is no room for mistakes during Art Basel week. With large crowds, VIP guests, tight schedules, and changing needs, the team needed to be disciplined and quick to respond.
The team had to deliver luxury hospitality at a busy trade show, work with numerous suppliers, follow strict venue rules, and handle setup and teardown throughout the event.
THE ANSWER
VIBE provided professional staff and on-site supervision throughout the week, with experienced supervisors ensuring daily operations ran smoothly and the brand remained consistent.
Our team ensured every sales and activation spot adhered to Ruinart’s brand and marketing guidelines, from how materials were displayed to the overall flow and setup.
We acted as the main point of contact for on-site teams, suppliers, and venue partners.
WHAT WE EXECUTED ON SITE
- Daily supervision of the brand environment to ensure full compliance with luxury standards
- Adjustment and placement of all marketing materials, including BOSM, dummies, buckets, menus, logos, and displays
- Supplier coordination in compliance with venue rules, schedules, and protocols
- Oversight of setup and dismantling timelines
- Supervision of packing, labeling, and post-event shipping of delicate materials
- On-site coordination of loading and unloading operations
- Management of guest flow and VIP readiness during peak periods
THE VIBE
- The event ran smoothly and with confidence all week.
- Staff stayed consistent and on brand, even during the busiest times.
- Supervisors solved problems before they reached guests, keeping the event calm, high-quality, and purposeful at all times.
RESULTS & IMPACT
- Luxury-level guest service was consistent throughout Art Basel.
- Crowd flow and lines were managed smoothly during the busiest times.
- Supervisors helped resolve issues quickly.
- Brand standards were followed closely on every shift.
- Clients felt at ease thanks to reliable, proactive on-site leadership.
