Vibe Agency Logo

Which Type of Event Do You Need: A Quick-Reference Guide


As the event marketing world evolves, it is moving forward in three distinct directions – Virtual events which happen completely online or digitally; In-person events which follow the traditional people + venue model; and Hybrid events which combine elements of both Virtual and In-person.

Knowing which kind of approach best suits your needs is essential to hosting a successful event and making the most of your event budget and timeline. And while VIBE definitely believes in a custom solution for every client we serve, there are some general guidelines which can make the planning and decision-making process easier for all involved.

Virtual Events

Best Audiences:

  • Moderately tech-savvy individuals
  • Networking with satellite offices
  • Internal communications
  • Casual/informal discussions
  • International or multi-city groups of attendees
  • Fulfilling social distancing requirements

Poor Audiences

  • Those requiring demonstrations
  • Sensitive/classified information
  • Limited tech access or ability
  • Sales scenarios requiring tactile or in-person engagement

Special Considerations

  • Adequate bandwidth/broadcasting capability
  • Suitable digital assets for presenting information
  • Options/activities for keeping audiences engaged
  • Suitable window of time (not running too long or at odd hours for international audiences)
  • Presenters comfortable/adept with online format

In-Person Events

Best Audiences:

  • Smaller groups 
  • Groups in a single locale/region 
  • Outdoor events or activities
  • Low technology access or ability
  • Product sales requiring in-person interaction

Poor Audiences

  • Extra large groups that must be in a single indoor venue
  • Groups spread out across great distance or who require travel
  • Routine internal communications

Special Considerations

  • Social distancing and health/safety procedures 
  • Entertainment
  • Food & Beverage
  • Parking/transportation
  • Swag bags (if desired)

Hybrid Events

Best Audiences:

  • International or multi-city groups of attendees
  • Fulfilling social distancing requirements
  • A portion of the audience with technology access/ability

Poor Audiences

  • Sensitive/classified information
  • Limited tech access or ability
  • Open “trade show” audiences without a set/defined attendee list
  • Limited technology access/resources at in-person venue

Special Considerations

  • Adequate bandwidth/broadcasting capability
  • Online platform to unify both audiences
  • Options/activities suitable for both audiences to participate in simultaneously
  • Tactile swag bags that can be delivered via post

When planning any event, it is important to realize that digital doesn’t always mean less expensive, nor does in-person have to mean longer to organize. The end result will always be a reflection of dozens of

decisions along the way depending on your desired outcome. However, if you have a basic framework in mind when you begin, the more likely it is that your expectations will meet up with reality.

About the VIBE Agency: The VIBE Agency is a Miami-based award-winning full-service production agency that specializes in the creation and orchestration of live and virtual experiences for the corporate industry.   The agency is forward-thinking and was recognized as one of the 50 top event companies by Special Events magazine in 2019 and 2020.  Most recently, Valerie Bihet, founder of the VIBE was named a Smart Women in Meetings 2021 Hall of Fame honoree by Smartmeetings, for her consistent work advancing the industry.  If it can’t be live, make it VIBE!

Recent Posts


Join our newsletter

Receive exclusive content, tips, trends, ideas and more.

You might also like

Smart Ways to Effectively Use AI at Your Next Event

If it seems like Artificial Intelligence (AI) is everywhere nowadays, it's because it's true. People and businesses increasingly use AI to simplify or streamline various tasks to save time, money, and…

Is ChatGPT the Next Event-Planning Tool? VIBE Explains How to Use It.

If you have yet to hear of ChatGPT and other AI-powered content creation technologies, here's a quick summary - written by ChatGPT. ChatGPT is a smart computer friend that you can talk to. It unders…

Even More Ideal Events to Host in the Metaverse (Part 2)

We’ve been talking about the Metaverse over the past few months and for good reason: crafting the right experience can be tricky but can also be a game changer for engaging attendees. In Part 1 of thi…
Translate »