If you’ve been looking for a way to reduce expenses, create more tailored experiences, and increase digital engagement from your events, QR codes are an effective technology solution that is surprisin…
Jun 19 2024
Event Planning Insights
Explore expert insights on event planning, production, and experiential marketing. Discover industry trends, technology updates, and practical tips from our award-winning event production team.
Event planning can sometimes feel like a guessing game regarding how to impress guests. Thankfully, industry experts and event planners have been tracking popular trends. We've assembled our own list …
Jun 05 2024
Because events are designed to reach people through interactive elements or shared activities, they are not considered part of traditional advertising and marketing methods such as print ads…
May 22 2024
Event planning agencies are not all created equal. If you want to make sure your event agency partner has the knowledge, skills, and experience to make your gathering successful, you need to know what…
May 08 2024
Has this ever happened to your event planning team? You set a budget and were careful with vendor contracts, accounting for every penny. And then, a day or two after the event, you start receiving all…
Apr 23 2024
As sustainability and Corporate Social Responsibility continue to become more critical in the events industry, event planners need to consider ways to reduce waste and lower the overall carbon footpri…
Apr 09 2024
No matter what size event you’re planning, there will always be multiple people, vendors, and other service providers involved, not to mention your own staff. A Creative Brief not only ensures that ev…
Mar 26 2024
When establishing calendars and budgets for a company's or brand's event marketing efforts, there are many details to consider. One of the most important is ROI. Long after meetings, shows, convention…
Mar 13 2024
Working in teams is challenging. Even with co-workers who like each other, managing various personalities in ways that feel fair and equitable to everyone isn't easy.
Some work behaviors are helpfu…
Feb 28 2024
Creating and hosting an event is a key fundraising activity for many charity and non-profit organizations. However, for fundraising events to be successful, the cost of hosting must not detract from t…
Feb 15 2024
Although something must be said for tried-and-true venues that always leave event organizers and attendees happy, most people enjoy a little variety, especially regarding recurring events like yearly …
Jan 31 2024
The event world keeps evolving. Even though it’s been a few years since the COVID crisis changed events forever, the future is still innovating rather than going back to pre-COVID standards. One of th…
Jan 18 2024
After weeks or months of planning, the end of an event or conference can sometimes feel like a huge relief. In truth, this is where much of the real work begins if you want your next event to be even …
Jan 03 2024
When measuring how successful (or unsuccessful) an event may be, begin by asking one simple question: How did your guests feel afterward? Sure, they may have noticed the decor, enjoyed the food and dr…
Dec 20 2023
Events can be a powerful marketing tool. Studies show that 31% of event organizers consider event marketing their most effective marketing tool - even higher than content marketing, traditional advert…
Dec 06 2023