If you’ve been looking for a way to reduce expenses, create more tailored experiences, and increase digital engagement from your events, QR codes are an effective technology solution that is surprisin…

Because events are designed to reach people through interactive elements or shared activities, they are not considered part of traditional advertising and marketing methods such as print ads…

No matter what size event you’re planning, there will always be multiple people, vendors, and other service providers involved, not to mention your own staff. A Creative Brief not only ensures that ev…

When establishing calendars and budgets for a company's or brand's event marketing efforts, there are many details to consider. One of the most important is ROI. Long after meetings, shows, convention…

Working in teams is challenging. Even with co-workers who like each other, managing various personalities in ways that feel fair and equitable to everyone isn't easy. Some work behaviors are helpfu…

Creating and hosting an event is a key fundraising activity for many charity and non-profit organizations. However, for fundraising events to be successful, the cost of hosting must not detract from t…