One of the key events for the Porsche brand every year is its annual Importers’ Conference. This is an opportunity for the brand to connect with major decision makers in the supply chain, and share strategies for the upcoming year as well as news about marketing, sales, services, and other features that will be of interest to consumers and dealers.
Like many businesses, COVID-19 concerns meant that Porsche could not host an in-person event as it had in previous years. However, this gathering was too important to cancel or postpone. Equally high priority was making sure the Porsche brand was connecting with importers with high levels of quality and engagement reflective of the brand’s elite status.
VIBE responded with a virtual experience designed to capture the attention and excitement of attendees via computer screens or mobile devices – and did so with studio-quality video and audio resolution, professional lighting and camera work, engagement technologies, and state-of-the-art background technologies to support even, consistent streaming of content.
Coordination of the virtual event also included organizing speakers and a remote studio set up at the brand’s Latin American office in Miami. Speakers were scheduled with social distancing in mind and were recorded, edited, and broadcast by the VIBE professional production team. VIBE project managers made sure to provide instructions and pre-show technology support to all attendees, and then worked alongside the speaking presentations to add activities and content that amplified engagement in the virtual space.
Thanks to comprehensive virtual services provided by VIBE, Porsche was able to stay connected to importers and maintain the tradition of the Importers’ Conference. In the competitive luxury market, such relationships can have tremendous impact on bottom-line performance and market share. “Our clients like Porsche understand that the show must go on when it comes to important business activities,” said VIBE Principal, Valerie Bihet. “At VIBE, we’re making it possible for brands to keep moving forward despite challenges like the pandemic… and we’re doing it with TV and broadcast-quality results that truly stand out in the minds of audiences and attendees.”
We are extremely pleased with how the virtual importer’s conference came out….This is our first large virtual event and many in the company had doubts as to how efficient and effective the event would be, especially George, our CEO. However, after the first rehearsal, all doubts were gone….Personally, this was my first time organizing a virtual conference, and thankfully, I decided to hire you. Not only did I find the technologies to be overwhelming, but the level of details to consider is a lot. Honestly, I could not have pulled this event together on my own. Clearly you have tons of experience and this really showed during the two days of our conference.
On behalf of all of PLA, I would like to thank you and your team for putting this virtual event together. I am sure we will be working together in the near future.
Juan, Porsche Event manager
About the VIBE Agency: The VIBE Agency is a Miami-based award-winning full-service production agency that specializes in the creation and orchestration of live and virtual experiences for the corporate industry. The agency is forward-thinking and was recognized as one of the 50 top event companies by Special Events magazine in 2019 and 2020. If it can’t be live, make it VIBE!