Event Planner’s Guide to Maximizing Experiential Marketing
Because events are designed to reach people through interactive elements or shared activities, they are not considered part of traditional advertising and marketing methods such as print ads, broadcast TV or radio ads, billboards, email marketing, and digital/web ads. Instead, events are typically the foundation of experiential marketing, which includes everything from meetings and conventions to pop-up […]
How to Find the Right Event Agency Partner – Red Flags and Green Lights
Event planning agencies are not all created equal. If you want to make sure your event agency partner has the knowledge, skills, and experience to make your gathering successful, you need to know what to look for. Be on the lookout for these warning signs that you may need to choose a different event agency, […]
How to Prevent Event Budget Blowouts
Has this ever happened to your event planning team? You set a budget and were careful with vendor contracts, accounting for every penny. And then, a day or two after the event, you start receiving all these extra invoices and your budget has already been completely spent! That’s a classic event budget blowout… and it […]
Top 3 Secrets to Hosting a Carbon-Neutral Event
As sustainability and Corporate Social Responsibility continue to become more critical in the events industry, event planners need to consider ways to reduce waste and lower the overall carbon footprint of meetings, incentives, conventions, and other events. To help you get started, we’ve assembled our Top 3 secrets to bring your next event closer to […]
Why Creative Briefs Matter for Event Planning – and How to Create One
No matter what size event you’re planning, there will always be multiple people, vendors, and other service providers involved, not to mention your own staff. A Creative Brief not only ensures that everyone is working towards the same set of goals, but also helps each individual know and understands their own personal responsibilities. No matter […]
Event Scorecard: How to Measure the Success of Your Event
When establishing calendars and budgets for a company’s or brand’s event marketing efforts, there are many details to consider. One of the most important is ROI. Long after meetings, shows, conventions, and other gatherings are over, how well an event is performed determines whether or not that event will happen again. Providing the facts and […]
Breaking the Habit: How to Fix Your Team’s “Harmless” Work Behaviors
Working in teams is challenging. Even with co-workers who like each other, managing various personalities in ways that feel fair and equitable to everyone isn’t easy. Some work behaviors are helpful, like raising a hand to speak in a crowded conference room. Others, like hitting “Reply All” for every email, are not. Exceptional event planning […]
Improve Fundraising Event Results with Sponsorships
Creating and hosting an event is a key fundraising activity for many charity and non-profit organizations. However, for fundraising events to be successful, the cost of hosting must not detract from the expected goal. Besides carefully watching budgets, event sponsorships are one of the best ways to help cover essential costs while raising additional money. […]
New Event Venues We’re Excited About in 2024
Although something must be said for tried-and-true venues that always leave event organizers and attendees happy, most people enjoy a little variety, especially regarding recurring events like yearly conferences, incentives and awards trips, and corporate business meetings. That’s why we’re so pleased to share some of the top new hotel venues available this year, with […]
The 5 Things You Should Do After Every Corporate Event
After weeks or months of planning, the end of an event or conference can sometimes feel like a huge relief. In truth, this is where much of the real work begins if you want your next event to be even better or more effective. The following checklist is a guide for making the most of […]
Once More With Feeling – Tap Into Emotions to Engage Guests at Events
When measuring how successful (or unsuccessful) an event may be, begin by asking one simple question: How did your guests feel afterward? Sure, they may have noticed the decor, enjoyed the food and drinks, and liked the entertainment, but if they didn’t walk away with an emotional response of some kind, that’s a missed chance […]
Production Perfection: How to Choose the Right Event Production Partner
You’ve prepared for weeks. Your entire audience is there. The lights go down, the room gets quiet with anticipation, and then…. Nothing.We’ve all been to events where a production issue made an event unforgettable for all the wrong reasons. You can’t predict things bad weather or power outages. Still, with the right production partner, you […]
