How to Elevate Your Next Webinar
Whether it’s an online tutorial, a company-wide speech, or a presentation to investors, webinars are useful tools for sharing a great deal of information in a convenient digital format. After all, “attendees” are virtual and without travel arrangements to worry about, not nearly as much planning is needed for venues, lodging, and food & beverage. […]
Events as Part of an Integrated Brand Strategy
When hosting an event, “branding” is frequently considered the basis of décor decisions or perhaps an event theme. But that’s just the beginning of how events can tie into a broader branding or marketing plan. Just like print or television advertising, social media, web, and PR all contribute to different sides of any brand initiative, […]
Not another keychain. Cool swag bag ideas your guests will love.
Between trade shows, private events, fundraisers, galas, incentive trips, and annual or semi-annual conferences, it doesn’t take long to collect a LOT of random branded giveaways that are destined for the trash. At the same time, most event organizers don’t like the idea of sending guests home empty-handed. Every once in a while, a timely […]
Networking Games Everyone Loves
The most successful events are those that bring people together to make meaningful connections – with a brand, with a product or service, and most definitely with each other. When events are internal or with a familiar audience, those connections seem to happen easily. However, when the group is large, diverse, or previously unknown to […]
Corporate Social Responsibility: Event Edition
According to a Harvard Business School report, approximately 70% of Americans believe that it’s important for companies to “make the world a better place.” Even more eye-opening is the fact that just under 90% of employees believe it’s not acceptable for businesses to make money at the expense of society. This challenges companies to think […]
Is Small Event the Next Big Thing?
One of the trends over the past few years has been to move away from giant galas and other huge gatherings, and instead host a series of smaller events. While much of this has been motivated by the pandemic and a desire to be more flexible in changing circumstances, the appeal of the small event […]
Will In-Person Events be Back After Omicron
Just when it looked as though we were turning a corner, we hit another roadblock. This time, in the form of the Omicron variant. Medical experts seem to agree that this version of the virus is milder and less life threatening, but it has still led to a lack of confidence when it comes to […]
Traveling in Uncertain Times
With the Omicron variant still a cause of concern worldwide, travel restrictions, proof of vaccination, negative COVID tests, social distancing, and temporary or partial lock downs are back at the forefront of event planning. Thankfully, lessons learned over the past two years are making the situation more manageable than this time last year or the […]
Leveraging Existing Events for More Reach
Have you ever gone to plan an event only to find you’ve selected the same week or weekend as a major event? Don’t abandon your plans so quickly – it may be an excellent opportunity to expand your audience, your presence, and it may even deliver more value. The key to holding your event at […]
How to Convince Your Boss to Host a Hybrid Event
After long last, 2020 and 2021 are almost completely behind us. Businesses, groups, and organizations everywhere are looking at 2022 as the year to return to in-person events. However, there are many reasons why a Hybrid Event may still be the best option for your next gathering. First of all, no two events are exactly […]
The Future of Partnerships & Sponsorships
For non-profit organizations, community-oriented businesses, schools, and other charitable groups, events account for a large part of their fundraising efforts. Likewise, businesses of all sizes are always on the lookout for opportunities to grow their reach and presence in the marketplace to be more competitive, and events are a smart way to attract the attention […]
Event Marketing Budget Strategies for 2022
One of the most frequent questions we receive as part of our event planning and production efforts is “How much is this going to cost?” In fact, budget is one of the very first conversations we like to have when getting started with a new client or project. Production agencies like VIBE are capable of […]
