Event Marketing Budget Strategies for 2022
One of the most frequent questions we receive as part of our event planning and production efforts is “How much is this going to cost?” In fact, budget is one of the very first conversations we like to have when getting started with a new client or project. Production agencies like VIBE are capable of […]
Health Checks: A How-To Guide
As we keep progressing further and further into our “new normal” it is becoming more and more challenging to navigate the landscape of preventing COVID-19 transmission and event safety. Certainly, there are some measures everyone can take, such as hosting events outdoors when possible, avoiding communal food service like self-service buffets, and offering hybrid events […]
Going Alcohol-Free at Events
Even though the promise of an open bar and free cocktails has long been a top driver of event attendance and guest satisfaction, it has been steadily losing its appeal over the past few years. For one thing, alcohol can be expensive to provide, both in terms of actual product cost as well as additional […]
Tis the Season: A Corporate Gift-Giving Guide
There are only a few weeks until the month of December begins, which means right now is the best time to start thinking about your company’s yearly corporate greetings and or gifts. But, before you run out to buy a bottle of wine, box of chocolates, or look into more creative gifts, it’s a good […]
Latest Industry Trends
Trend Alert! As we come to the end of another year, companies and event planners are emerging smarter, more creative, and more motivated to face the challenges of an ever-changing event landscape. Looking ahead in to 2022, here are a few things we’re expecting to see. Virtual & hybrid events are here to stay. Too […]
Waste Not. Event More.
Sustainability and environmental consciousness are important touchpoints for today’s event guests. They want to know that their attendance isn’t creating more waste or depleting natural resources. It takes effort and materials to bring people together in a way that is productive and engaging. The following are a few ways to green up your next event: […]
Next-Level Entertainment They’re Sure to Remember
Everyone can recall what it feels like to attend an event that’s been lackluster in the entertainment department. good news is, it doesn’t have to, and there are all sorts of ways to dial up the excitement factor on your next event. Here are a few of our out-of-the-box favorites. Puppy Playtime Who doesn’t love […]
Is Less Really More? Exploring the 4-Day Workweek
During the pandemic, a number of businesses started rethinking the way they approach their workday and their workforce. Some made shifts to more days working remotely. Others shortened their workday to finish earlier than the traditional 5 pm. And some, shortened their entire work week by a full day. All of these changes are starting […]
Good Things Come in Small Packages: Understanding Micro Experiences
Anyone who has ever planned a company conference or large event knows it’s important to “serve to the middle,” meaning you have to create an experience that most people would find at least somewhat enjoyable. The larger the group, the more difficult it is to create totally unique experiences for each attendee. If there’s one […]
Back to School, Back to Work?
In just a few weeks, almost all American public schools are fully-reopening for in-person instruction. It may look a little different, kids may be asked to wear masks indoors, desks may be further apart, lunch rooms may remain distanced, but the overwhelming consensus is kids need to be physically present with their teachers and classmates […]
Event and Travel Health Screenings: A How-To Guide
The world is moving to a version of “new normal” that means mitigating risk rather than avoiding it altogether. Managing risk and taking precautionary measures costs less and is easier and faster to execute than avoiding all risk. A good comparison would be shopping for a home security system. A 100% foolproof security system with […]
What We’re Reading
There’s no shortage of great books right now – here’s what the VIBE staff has been enjoying for the past few months. The Air You Breathe – Frances de Pontes Peebles We previously mentioned Peebles’ first novel, The Seamstress in a previous reading list. The follow-up novel is equally enchanting and draws you deep into […]
