Vibe Agency Logo

Shiseido digital townhall meeting in Japan


From April 15th to 20th, 2018, the oldest cosmetic company in the world held its annual corporate meeting, gathering the group’s top executives in the Land of the Rising Sun. As Shiseido entered the 4th year of its “Medium-to-Long Term Strategy VISION 2020” plan, the Japanese company continues to work on its digital development in order to adapt to new consuming habits.

Let’s come back on this expedition we organized alongside Fabernovel which brought the whole team from Kyoto to Tokyo.

Shiseido’s Future Strategy

A great 5-day program was waiting for the top Shiseido CEOs. Held at the Westin Miyako hotel in Kyoto and at the Westin Tokyo, meeting sessions focused on the digital evolution of the company. Shiseido had already engaged a facial expression project in 2017, showing the company’s commitment into new technologies.

Through different meetings, conferences and breakouts sessions, Shiseido’s CEOs approached key learning points on communication tools and met strategic business partners to develop new marketing approaches. Technologies and robotics were on the menu.

Work and Meditation

This 5-day corporate meeting was enhanced by amazing discoveries and incentive activities in order to relax and to strengthen bonds between staff members. Shiseido CEOs got to embrace the Japanese culture in Higashiyama district as they participated to the tea ceremony at Gesshin-In.

They then experienced Zen meditation at Kodai-ji Temple, an art that entered Japan from the 6th century. This relaxing time ended on a dinner held at the Sodoh Higashiyama, an authentic restaurant located in Kyoto historical center.

On the next day, Shiseido’s staff continued its Japanese immersion by visiting the 8th-century Kiyomizu-dera Temple, a marvelous Buddhist and Shinto sanctuary. It was the occasion for the team to experience the local ritual, that is to say tasting the wish-granted powers of the Otowa waterfall’s water.

Discovering the city of Kyoto all-day long, the day ended on a typical Japanese cuisine dinner at Tempura Endo Yasaka, an exquisite Kyoto-style tempura restaurant of the ancient Japanese capital city.

The cultural journey couldn’t skip experiencing a typical dinner at Fortune Garden, a unique city center place where authentic geishas accompanied the team.

Embracing Shiseido’s Culture

These 5-day corporate meeting was also the occasion for Shiseido CEOs to live the whole Shiseido Experience. Tasting a typical “picnic” while traveling by the Shinkansen fast train that links the ancient capital city Kyoto to the new one Tokyo, the team made a stop in the city of Kakegawa.

This was the occasion to visit the Shiseido Corporate Museum, founded in 1992 to mark the 120th anniversary of the company. This place gathers a unique collection that recounts the whole Shiseido history, through commercials, promotional items, advertisements and a lot of other materials.

The travel couldn’t be complete without visiting the birthplace of Shiseido. Welcome to Ginza, Tokyo. The team went through the Shiseido Art Gallery, founded by Shinzo Fukuhara, third son of group founder Arinobu Fukuhara. The place opened in 1919 and is known as the oldest art gallery still operating in Japan.

Recent Posts


Join our newsletter

Receive exclusive content, tips, trends, ideas and more.

You might also like

Good News from Good Vibes 2

As we start this new year, we would like to share a pretty complex digital experience we hosted a few months ago – not from an elaborated production studio, but from our humble office. Yes, this is po…

VIBE is Your Connection for Super Bowl LV 2021

Did you know that next year’s Super Bowl game in Tampa, FL is only a little more than 3 months away? It’s very exciting news for anyone looking forward to the many business opportunities the Super Bow…

Our 10 most instagrammable moments from Art Basel 2019

The story of artist Maurizio Cattelan’s $120,000 banana duct-taped to the wall—and the man who pulled it down and ate it—nearly broke the internet during Art Basel earlier this month. Indeed, the annu…
Translate »