An exhibit at a trade show is an important extension of your brand.
It’s a chance to interact with your clients and customers in-person rather than on a digital channel. So, you want to make …
Feb 11 2026
Event Planning Insights
Explore expert insights on event planning, production, and experiential marketing. Discover industry trends, technology updates, and practical tips from our award-winning event production team.
The VIBE Agency strongly believes artificial intelligence enhances the impact of our corporate events.
Tools like ChatGPT, Claude, and Gamma can sort ideas and find patterns in a fraction of the ti…
Jan 13 2026
Corporate event planners seeking to foster connections and inspire productivity in 2026 should view destinations as more than a backdrop for incentive trips and meetings.
Your events will hav…
Dec 17 2025
Corporate event planners in 2026 are going to have to be creative to capture attendees’ attention and create an all-important emotional connection.
As they say, time is money, and clients are count…
Nov 26 2025
Creating a memorable brand activation that attendees want to share on their social media and with friends requires more than a logo on every chair, latte or sign.
Asking attendees to share on socia…
Oct 13 2025
The opportunity to gather for holiday parties is an important way to recognize your team’s hard work and build brand loyalty. Its importance only grows during a challenging economic year, like 2025 ha…
Sep 09 2025
Sustainability isn’t a trend, it’s a responsibility.
As meeting and event planners, we owe it to host destinations and venues to reduce waste and give back to the community.
But being conscious …
Aug 12 2025
Tariffs, both implemented and discussed by President Trump, may seem like a problem only for other industries, but these can have a direct trickle-down effect on event organizers’ already stretched-th…
Jul 08 2025
Here at VIBE Agency, we go the extra mile for our clients. It’s such a part of our DNA that we call it our 360°+1 approach.
Think of the “360” as the “circle of life” for an event, as it moves from…
Jun 10 2025
As VIBE Agency enters its 20th year, our founder, Valerie Bihet says she owes much of its success to her mentors’ advice.
To help celebrate this milestone, Valerie is going behind-the-scenes to sha…
May 06 2025
Prediction: 2025 is going to be the year of immersive and experiential events.
Attendees don’t just want to be present at a convention center or hotel. “They want to feel the event,” says Vib…
Jan 07 2025
As we recently began planning an event, the Vibe team took an approach more planners should use: AI-assisted research.
Instead of spending hours scouring CVB websites and industry news sites, we tu…
Dec 10 2024
Storytelling in events relies on the five senses. Of those, touch may be the most important.
Think about networking – arguably the top motivator for participating at in-person events in the post-Co…
Nov 12 2024
In our last piece , we talked about carving your event budget like it’s a pie – with slices serving as catering, housing, AV, transportation and other important meeting details.
Given how important…
Oct 22 2024
Meeting and event planners should think of their budget as a pie, with slices representing key aspects like catering, lodging, AV, transportation and more. Unfortunately, that pie isn’t as a big a tre…
Oct 09 2024