The Business Journals collection of publications recently shared the results of a nationwide survey. It showed that across the country there is strong interest in returning to live, in-person events a…
In many parts of the country, state and local governments have been lifting various closures and other restrictions on public spaces. Declining numbers of new COVID-19 cases and increasing numbers of …
The future of health and safety at events and gatherings has been forever changed by the pandemic. Many realize that even after COVID-19 has subsided, the risk of other illnesses will always be presen…
During the past year, many events started utilizing XR (Extended Reality) technology to revolutionize the experience and reach larger audiences. You may have seen this during the MTV Video Music Award…
A year ago, it seemed as though the idea of serving food and beverages to any size group would be impossible. Now, the changing landscape of health and safety, coupled with a renewed desire for public…
As the event marketing world evolves, it is moving forward in three distinct directions – Virtual events which happen completely online or digitally; In-person events which follow the traditional peop…
Despite the jokes about wearing a shirt and tie with pajama pants, everyone wants to look their best when attending a virtual or digital meeting. Yes, it’s possible to turn off cameras and only partic…
Often perceived as the best of both worlds, hybrid events are unique ways to build relationships with both in-person and online audiences. But – there are a few unavoidable truths about Hybrid Events …
At the beginning of February this year, the great American diplomat and senior government policymaker, George Shultz, passed away at the age of 100. Shultz had served under three different presidents …
One of the key events for the Porsche brand every year is its annual Importers’ Conference. This is an opportunity for the brand to connect with major decision makers in the supply chain, and share st…
As we start this new year, we would like to share a pretty complex digital experience we hosted a few months ago – not from an elaborated production studio, but from our humble office. Yes, this is po…
It’s been a long year for everyone. Businesses and employees have been working through all sorts of challenges for nearly 10 months. That can take a toll on productivity, employee satisfaction, and ul…