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What Can Data Tell You About Your Event?
In a survey and report compiled by the Conference & Incentive Travel organization, event organizers stated they’re very keen to obtain more data from their events. Data collection was one of the t…
Is the Metaverse the Next Branding Frontier?
Online is becoming less of an activity and more of a way of life. Vital elements of our daily lives are now fully enmeshed with the digital world – things like banking, entertainment, education, and e…
Traveling in Uncertain Times
With the Omicron variant still a cause of concern worldwide, travel restrictions, proof of vaccination, negative COVID tests, social distancing, and temporary or partial lock downs are back at the for…
Leveraging Existing Events for More Reach
Have you ever gone to plan an event only to find you’ve selected the same week or weekend as a major event? Don’t abandon your plans so quickly – it may be an excellent opportunity to expand your audi…
The Future of Partnerships & Sponsorships
For non-profit organizations, community-oriented businesses, schools, and other charitable groups, events account for a large part of their fundraising efforts. Likewise, businesses of all sizes are a…
Event Marketing Budget Strategies for 2022
One of the most frequent questions we receive as part of our event planning and production efforts is “How much is this going to cost?” In fact, budget is one of the very first conversations we like t…
New Developments in Incentive Travel
Let’s be honest, a trip to a fun far-off place was a great motivator for any sales or performance-based team. However, the reality of travel restrictions, in addition to travel hesitancy has made this…
Health Checks: A How-To Guide
As we keep progressing further and further into our “new normal” it is becoming more and more challenging to navigate the landscape of preventing COVID-19 transmission and event safety. Certainly, the…
Going Alcohol-Free at Events
Even though the promise of an open bar and free cocktails has long been a top driver of event attendance and guest satisfaction, it has been steadily losing its appeal over the past few years. For …
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