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New Hotel Openings
One of the best indicators that “the new normal” is starting to take hold is the opening of all-new travel destinations. Some are in new locations. Others are new appearances by world-renowned hospita…
Is Small Event the Next Big Thing?
One of the trends over the past few years has been to move away from giant galas and other huge gatherings, and instead host a series of smaller events. While much of this has been motivated by the pa…
Unexpected Towns for Crave-Worthy Cuisine
New York, LA, Napa, Atlanta, Charleston, and Austin all get plenty of credit for being on foodie bucket lists... and rightfully so. But there are select destinations across the country that are exciti…
What Can Data Tell You About Your Event?
In a survey and report compiled by the Conference & Incentive Travel organization, event organizers stated they’re very keen to obtain more data from their events. Data collection was one of the t…
Is the Metaverse the Next Branding Frontier?
Online is becoming less of an activity and more of a way of life. Vital elements of our daily lives are now fully enmeshed with the digital world – things like banking, entertainment, education, and e…
Traveling in Uncertain Times
With the Omicron variant still a cause of concern worldwide, travel restrictions, proof of vaccination, negative COVID tests, social distancing, and temporary or partial lock downs are back at the for…
Leveraging Existing Events for More Reach
Have you ever gone to plan an event only to find you’ve selected the same week or weekend as a major event? Don’t abandon your plans so quickly – it may be an excellent opportunity to expand your audi…
The Future of Partnerships & Sponsorships
For non-profit organizations, community-oriented businesses, schools, and other charitable groups, events account for a large part of their fundraising efforts. Likewise, businesses of all sizes are a…
Event Marketing Budget Strategies for 2022
One of the most frequent questions we receive as part of our event planning and production efforts is “How much is this going to cost?” In fact, budget is one of the very first conversations we like t…
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