In the corporate event landscape, where significant marketing budgets demand substantial returns, partnering with a seasoned full-production agency can be transformative.
As an event organizer, you have to go beyond traditional metrics to demonstrate ROI, and this is where the expertise of a well-established agency with experience using cutting-edge event apps comes into play.
By leveraging sophisticated event apps, planners can achieve faster, smarter, and more actionable KPIs (Key Performance Indicators) that drive results, amplify brand retention, and connect your event directly to the business’s bottom line.
Strategic Use of Event Apps for Robust KPI Measurement
With extensive experience in crafting results-driven corporate events, we understand the nuances of ensuring your events serve the business and being able to demonstrate that to key stakeholders.
Here are three ways you can use event apps to garner meaningful KPI analysis for all of your events.
App KPI #1: Event App Downloads and Usage
Initial Engagement Insights: For a well-crafted event to yield its full potential, understanding attendee engagement from the start is essential. App downloads and usage provide early indicators of interest and participation that you can expect onsite.
Valuable Metrics Include:
- Download and registration rates
- Feature engagement levels
- Peak usage times
- Session duration metrics
- Click-through rates
How-To Tip: Utilize QR codes in invitations to streamline app downloads. Encourage RSVPs and registrations directly through the app, and promote push notification opt-ins for real-time updates.
This approach not only simplifies the process for attendees, but also ensures you capture early engagement data crucial for fine-tuning event logistics.
App KPI #2: Event App Engagement
Driving Interaction and Data Collection: A top-notch event app should offer a variety of ways for people to engage, transforming every interaction into valuable insights. Engagement isn’t just about handling logistics—it’s about creating meaningful connections that can be measured and analyzed to make your event even better.
Core Engagement Features:
- Travel and accommodation details
- Breakout session registrations
- Food & beverage pre-ordering
- Customized packing lists
- Daily schedules
Advanced Data Collection:
- Expectation Surveys: Gather attendee expectations to tailor content and establish benchmarks for post-event satisfaction.
- Interactive Q&A: Facilitate real-time engagement during sessions with interactive Q&A,providing insights into attendee interests and knowledge gaps.
- Session Check-ins: Utilize GPS and check-in prompts to monitor attendance, engagement, and session popularity, allowing for real-time adjustments.
How-to Tip: Introduce these features step by step to help attendees feel comfortable and encourage high participation. This gradual approach lets you gather more meaningful insights and continuously improve the attendee experience.
App KPI #3: Near-Real-Time Net Promoter Scores (NPS)
Immediate Feedback for Continuous Improvement: We recently hosted a board meeting for global leader in consulting and technology services. For high-stakes corporate events, such as this one, gathering and acting on real-time feedback can make a big difference in overall success. NPS surveys integrated into your event app provide a great way to capture immediate attendees’ feedback, allowing for quick adjustments and ongoing improvements.
Effective NPS Deployment:
- Segmented Feedback Collection: Evaluate main presentations, breakout sessions, meals, accommodations, and other event components independently to gain specific insights.
- Real-Time Adjustments: Use immediate feedback to make on-the-fly adjustments, enhancing attendee satisfaction and optimizing event components in real-time.
How-to Tip: Position your event as a collection of experiences, each subject to NPS evaluation. Prompt attendees for feedback at strategic points to gather comprehensive insights and adjust components as needed for maximum impact.
Conclusion: Elevate Your Event Success with Strategic App Utilization
Using event apps to measure KPIs gives you a deeper understanding of attendee engagement and event success. With our agency’s expertise, you can make the most of these tools, ensuring your events not only meet but exceed expectations, boosting brand loyalty and delivering clear results.
