Each year, in March, since 1987, Austin welcomes the SXSW (South by SouthWest). This 10-day event, which used to be renowned for its music scene, broaden its horizons and became the place to be for the film, music and entertainment industry. Through conferences, exhibitions and showcases, this event never ceases to grow bigger and more notorious every year.
Earlier, our founder and CEO was in Austin to immerse herself in this special event and uncover the latest trends and ideas which will inspire our future events and make a difference. Many brands (some of them well known, other a little less) set up very innovative and interactive booths and arrangements for the attendees to experience such a memorable adventure, they will have to share it with their community on social media.
From a good deed such as bleeding for the throne to sipping a drink from a tree, with one foot in hell and the other one in heaven, take a look at Valerie’s favorite brand activations at this year’s SXSW.