While many people are eagerly looking forward to attending in-person events in the near future, there are many businesses and event organizers who have a new-found appreciation for digital and virtual…
Jun 08 2021
Event Planning Insights
Explore expert insights on event planning, production, and experiential marketing. Discover industry trends, technology updates, and practical tips from our award-winning event production team.
Vaccination is progressing worldwide. Fewer people are being hospitalized. Death rates are thankfully on the decline. It’s all good news, but it doesn’t mean everyone is out of the woods just yet. The…
Jun 01 2021
If there’s one thing that can always be said about the event industry, it’s that it will certainly keep you on your toes. However, anyone who has ever tried to organize an event up on their toes in hi…
May 25 2021
Around the world, the big news continues to be the push for COVID-19 vaccination. With as much as it has been the topic of news and daily conversation, it would make you think that any day now the mag…
May 18 2021
Airlines say they are expecting a surge in summer travel after decreased traffic over the past 12 months. Disney Parks & Resorts just re-opend both parks – Disneyland, CA and California Adventure.…
May 13 2021
The Business Journals collection of publications recently shared the results of a nationwide survey. It showed that across the country there is strong interest in returning to live, in-person events a…
May 04 2021
In many parts of the country, state and local governments have been lifting various closures and other restrictions on public spaces. Declining numbers of new COVID-19 cases and increasing numbers of …
Apr 27 2021
The future of health and safety at events and gatherings has been forever changed by the pandemic. Many realize that even after COVID-19 has subsided, the risk of other illnesses will always be presen…
Apr 20 2021
During the past year, many events started utilizing XR (Extended Reality) technology to revolutionize the experience and reach larger audiences. You may have seen this during the MTV Video Music Award…
Apr 13 2021
A year ago, it seemed as though the idea of serving food and beverages to any size group would be impossible. Now, the changing landscape of health and safety, coupled with a renewed desire for public…
Apr 06 2021
As the event marketing world evolves, it is moving forward in three distinct directions – Virtual events which happen completely online or digitally; In-person events which follow the traditional peop…
Mar 30 2021
Despite the jokes about wearing a shirt and tie with pajama pants, everyone wants to look their best when attending a virtual or digital meeting. Yes, it’s possible to turn off cameras and only partic…
Mar 16 2021
Often perceived as the best of both worlds, hybrid events are unique ways to build relationships with both in-person and online audiences. But – there are a few unavoidable truths about Hybrid Events …
Mar 09 2021
At the beginning of February this year, the great American diplomat and senior government policymaker, George Shultz, passed away at the age of 100. Shultz had served under three different presidents …
Feb 16 2021
One of the key events for the Porsche brand every year is its annual Importers’ Conference. This is an opportunity for the brand to connect with major decision makers in the supply chain, and share st…
Feb 02 2021