How to design purposeful meetings
It’s easy to do the same event again and again, especially when planning something like an annual convention or conference. But using a “rinse and repeat” method won’t allow you to grow your event—and won’t hold your attendees’ interest for long (or have them signing up to return to your event next year). The average […]
The latest trends in event apps
It used to be that mobile apps were a nice-to-have feature at events. Now, they’re a must-have component of any modern event. The good news is, where apps used to be costly and time-consuming to create, they’ve become less expensive and more automated, making it easier for planners to implement them. Event apps have also […]
5 ways to stand out at your next trade show
Going to a Trade Show implies a lot of preparations beforehand but also on site during the exhibition. Every detail needs to be considered to make your presence a success. To stand out from your competition, there are several aspects you need to take into consideration such as: the space you have at your disposal […]
The top 5 brand activations at SXSW this year
Each year, in March, since 1987, Austin welcomes the SXSW (South by SouthWest). This 10-day event, which used to be renowned for its music scene, broaden its horizons and became the place to be for the film, music and entertainment industry. Through conferences, exhibitions and showcases, this event never ceases to grow bigger and more […]
VIBE Agency gives the Oscars 2019 a B+, and here’s why
The 91st Academy Awards ceremony, the crowning jewel for awards season in Hollywood honoring the best films of 2018, was held Feb. 24 at Dolby Theatre. Ratings were up from last year, and 29.6 million viewers tuned in — though considering 2018 saw the lowest viewership in Oscar history, the show must continue to innovate […]
5 technology trends that are infiltrating events
Facial Recognition If you’ve been through an airport recently, you’ve probably noticed more and more of them with Clear kiosks at security checkpoints. The lines for Clear are much shorter than even TSA Pre Check, thanks to the fact that you aren’t scrambling to get out your ID and boarding pass. That’s because it uses […]
Standing out from the crowd at CES 2019
The world’s premiere event for the consumer technology industry, CES—which takes place every January in Las Vegas and is organized by the Consumer Technology Association—is a flashy trade show where vendors and exhibitors from around the globe pull out all the stops to showcase the best new products and services in the industry. This year’s […]
VIBE and DATAKALAB on MICHAEL CERBELLI’S hot list 2019
From January 8th to 10th, 2019, San Diego became the international capital city of the event industry. Each year, The Special Event is the place to be if you want to learn about the latest trends and innovations. You explore there the newest solutions for your meetings and you may find some great partners who […]
VIBE: finalist of the special events – GALA AWARDS 2019
On next January 10th, 2019, one of the major shows in the event industry will take place in San Diego: the Special Events – Gala Awards. This key meeting, alongside the Special Event itself, will reward 34 winners who managed to make the difference with their events and solutions during the year. Once again, the […]
Why you need a killer website for your event
If you focus on the way you are looking for information concerning an event, a product or a company for example, you can bet your bottom dollar that you will get it through the Internet. This is the fastest and easiest way to get any information about anything. And if you plan to organize an […]
Robots in events
Once only present in science fiction movies, robots are now part of our everyday world. They are already widely used in industry, making complex tasks and substituting humans for delicates works. Other B2B robots are emerging in the hospitality and retail industries, as well as in the medical field, much like the robots of the […]
10 big U.S. events coming up before the end of 2018
U.S. Events September is already here and you wonder how you may make the most of 2018 last months in terms of business opportunities, new customers, marketing strategies or personal inspiration. Here are 10 big U.S. events coming up from September to December that will definitely boost your objectives. Natural Products Expo East Baltimore / […]
How to organize a safe event
Planning an event requires to fully examine the scope of security measures, in terms of location, structures and activities. Event planners’ responsibility is to implement, if possible with the help of security professionals, a safety plan that will encompass all the possible risks. From the small meeting to the largest international trade show, the rules […]
Drones in events
Event planning has known a tremendous evolution thanks to technology and digital developments. With robots, mobile apps, VR and AR, 3D printing, IoT, planners can imagine impressive marketing solutions for their clients. Drones are another trendy tool that can be used for fun and recreational purposes. Nevertheless, they will very quickly become a major solution […]
Ways to incorporate experential marketing into your events
As people get more than ever connected to the world and to each other, opportunities for marketers to develop experiential marketing become endless. Either aiming at a product, a service or during an event, the goal is to give customers an experience that directly engages them to the brand, creating an incentive and personal connection. […]